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Company Profile

Nivaka Fashions Limited is in the business of Retail including both offline as well as online presence.

The Profile

Nivaka Fashions Limited, incorporated in 1983, is a publicly listed company on the BSE (CIN: L52100WB1983PLC035857). Formerly known as B.T. Syndicate Limited, the company adopted its present name in early 2020.

Nivaka Fashions has emerged as a leading online destination for sarees and a wide range of ethnic wear and home décor products. The company offers an extensive portfolio, blending tradition with contemporary fashion, to cater to every occasion and style preference.

Our product range spans:

  • Women’s Wear: Bridal lehengas, cholis, kurtis, wedding ensembles, gowns, and sarees
  • Men’s Wear: Kurtas, sherwanis, jackets, and kurta pajamas
  • Kids’ Wear: Elegant ethnic outfits such as Anarkali suits
  • Jewellery: A diverse collection designed to complement and elevate ethnic attire
  • Home Décor: A curated selection of furnishings and décor items to add charm to every living space

At Nivaka Fashions, we strive to create a comprehensive platform for ethnic fashion lovers by offering products that combine elegance, craftsmanship, and cultural richness.

Brands & Channels

The company markets its offerings under its flagship brand Ninecolours. Our distribution model is omni-channel, with a strong presence through:

  • Offline Retail Stores – exclusive brand outlets in select locations
  • E-commerce Platforms – Ninecolours.com and other online marketplaces

Our Philosophy, Mission & Vision

We are passionate about what we do and place great emphasis on keeping up to date with the latest developments in the Retailing Community. When combined with friendly, knowledgeable, and responsive service, the results have been many successful campaigns and great partnerships with our customers - a fact which we feel is reflected in most new clients hearing about us through personal recommendation.

We possess a very strong, dedicated management team. Our business models strongly focus on creating successful, mutually rewarding, and long-term relationships with our Customers and Partners. 

Our teams are not constrained by "in-the-box" thinking and always think of a creative approach of tackling an issue. We tackle the most difficult problems with fearless determination. Our culture respects courage and demands it from all of us. We believe that nothing is impossible.

We place the highest degree of confidence and respect in our people to deliver solutions that are customer-driven and critical to their needs. At Nivaka, we listen and respond to our customers - both internally and externally. Our teams get adequate freedom to keep and deliver on their commitments, reinforcing a key part of our brand promise. Trust permeates every aspect of our daily work life within the Nivaka community of employees, customers, and stakeholders.

Mission

The world is changing all around us. To continue to thrive as a business over the next years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our 2025 Mission is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our partners. Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

  • To create a Global Marketplace for end consumers.
  • To provide a fair and transparent pricing mechanism.
  • To empower consumers with multiple choices.
  • To create and deliver outstanding brands.

Vision

Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

  • People: Be a great place to work where people are inspired to be the best they can be.
  • Portfolio: Bring to the world a portfolio of quality of brands that anticipate and satisfy people's desires and needs.
  • Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
  • Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
  • Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
  • Productivity: Be a highly effective, lean and fast-moving organization.